Opening your first Etsy shop
Ok so who’s all
excited about opening up shop? ;o)
I am super excited
for you!!
First things
first, though no matter where you live you must
tell the tax man before you sell anything.
You do not want to
earn extra pennies and then get yourself in trouble.
Telling the tax
man will be easier than you think, there are lots of help topics in the forums
for your specific country tax information, I suggest you read through it all!!
It sounds scary
but is actually so very simple and not a big deal at all.
When you have read
through the paperwork and filled out your first tax form you will be an old pro
(that’s professional and not prostitute for those with smutty minds ;o) and
wonder why on earth you got so stressed in the first place.
Once all the
official stuff is out of the way you can start having some fun *YAY*
Get yourself a
funky banner and avatar to add in your shop and while you are at it get a
matching one for your blog/facebook etc too.
Having a cohesive
look makes people more likely to remember you.
Don’t worry about
sticking with the same one forever though it is good to have a change now and
then, so mix it up every few months or so and keep it relevant to what you are
selling in your shop.
If you are not
computer savvy there are an abundance of people on etsy selling banner/avatar
packages and are a good place to look if you don’t already have the know how.
There are also a
few friendly folk in the etsy forums and teams that will help you out for free
if you are really stuck.
When your shop is
all set up and pretty you can start to list items for selling, you will need a
paypal account for this so you should set one up if you haven’t already.
Remembering all the info you have collected
from your research on other etsy shops and from in the forums you will have an
idea of how your listings should look. (If you skipped the research stage you
may feel like a fish out of water and not have a clue where to start, research
really is the key to surviving the land of etsy)
I try to keep 40+
items in my etsy shop at any one time, shoppers like to have choice, if there
are only a couple of items listed then you may miss out on precious sales.
Most of the big
sellers on Etsy have plenty of items for sale in their shop with a wide variety
of choices.
To start with try
and build up an inventory of items to put on sale before you officially open up
shop.
Then once you have
a good stock try listing 5 items a day for the first week and see if any of the
days/times get more views than others (check your etsy shop stats) This will
help you to decide what days/times are best for you to list your items on in
the future.
Remember once you
have stocked up your shop to keep on making items and listing them.
Once you’ve set up shop being consistent with
your listing days and times will help you to get sales.
If customers know that you put new items in
say, every Wednesday then they will check your shop on that day to see what you
have made, once you build up a few customers that have been happy with what
they have purchased from you they will come back again for more.
Most of my big
sales have come from happy return customers, I love my repeat buyers and
hopefully they will continue to love me too ;o)
Nothing will sell though
if your shop stays static, if new items aren’t added regularly then no one will
return to your shop after the first couple of times of looking because they
will get bored. Try to add new items at least once a week.
If you can’t list new items that often then at
least use the ‘rearrange your shop’ function on etsy to make things look
different and mix it up a little, if it looks the same every time someone
visits it will get boring to look at.
Taking good
product photos is also important, I don’t have an expensive camera but I have
learnt the best ways in which it works for me, play around with your camera
settings, read the handbook and see what works best for you.
My photos are not
perfect but they do show off my art as true to ‘real life’ as possible
(remember though that what looks great on your computer monitor may not on
someone else’s, different monitor colour settings can really throw things off)
I recommend
wherever possible to take your product photos in natural light and with a white
background.
Here in the UK
natural light can be hard to find so I have a lamp which gives a ‘natural light
effect’, it is in no way as good as natural light itself but it works for those
dreary grey days which all us UK sellers hate for photographing in.
Try to take
photographs of your item from several different angles showing the sides of the
painting as well as the front and don’t forget a good close up too, this
doesn’t have to be of the whole painting but get a good cropped close up of a
section of the painting to show textures and colours up close.
There are 5 photo
spaces that etsy allow you to have try your best to use them all to get a good
overall feel of your work.
There are times on
Etsy that will be slower on views and sales in your shop, for me July has
always been a very slow month so I use this time to study new things, re-think
my shop layout, check all my tags, source new supplies, clean my studio and
have a good look round at other people’s shops and blogs etc
Using your down
time efficiently will help you when things start to pick up again, this is not
the time to mope around feeling sorry for yourself and thinking everyone hates
your work (I learnt that one quickly) this is the time to get busy on the
business front and get prepared for future sales.
And just in case you thought I was slacking off whilst taking time out from my blog/shop here is a sneaky peek at some new goodies I am creating and I am also just about to take an on-line course with Tascha too ;o)
New On My Work Table:
Next week’s etsy
Wednesday will cover the tagging, titles and some SEO (search engine
optimisation) stuff on which I am no expert but will give you a few links to
places that can help you if you want to learn more.